Powr of You is a technology provider for high quality passive research. We enable our clients to unlock unique insights from real life consumer behaviour across browser, mobile, social and lifestyle apps.
The holy grail of market research is to understand end-to-end consumer journeys, and therefore identify the right message, time and place to reach customers. Traditionally, brands have relied on claimed behavior with surveys and later cookies, and these methods are neither precise, nor dynamic. Powr of You is taking a new approach to give insights based on evidenced, actual behavior.
We tap into accurate, granular data on people’s behavior across mobile, browser, social, lifestyle apps such as fitness, music, e-commerce, to understand their digital life and touch points in a single, integrated view. We help brands and agencies access hard measurement data with non-intrusive tech for mobile and browser that plugs into people’s daily life, and monitor in-app actions for key touch points such as social and lifestyle apps.
Powr of You has a growing user community, and we’re also partnering with panel and survey providers to bring Powr of You’s opt-in research solution to existing communities. We currently provide a bespoke research offering to clients, and are in beta with our Market Research self-service platform.